AIRSCREAM Takes a Bold Leap into the U.S. Market with M13 Nicotine Pouch at TPE Las Vegas 2025

The Total Product Expo (TPE) in Las Vegas is one of the largest trade shows for the tobacco, vape, and alternative products industry. This year, AIRSCREAM proudly made its debut at TPE, marking our first step into the U.S. market.

Our participation signals that we are ready and fully prepared to introduce innovative, competitive products to American consumers.

Introducing the M13 Nicotine Pouch – A New Standard in Flavour Innovation

At AIRSCREAM, we believe that flavour plays a vital role in the nicotine experience, and our M13 Nicotine Pouch is a testament to that. What sets M13 apart is our Flavour Boozt series, featuring an innovative flavoured capsule technology that few brands offer. This unique feature allows users to enhance their experience with a simple squeeze, unlocking bold and exciting flavours.

In addition, we unveiled the GROOVIE series at TPE, designed specifically to resonate with native flavour preferences in the U.S. Inspired by energy drink profiles—fitting for North America, the world’s largest consumer of energy drinks—the GROOVIE series promises a familiar yet thrilling experience for adult nicotine users.

Industry Buzz and Excitement at TPE

Our presence at TPE didn’t go unnoticed. The Flavour Boozt series generated significant interest, with visitors and industry professionals drawn to our unique capsule innovation. A particularly memorable moment was seeing representatives from major brands scouting our booth and taking photos—a clear sign that AIRSCREAM’s innovations have captured the industry’s attention.

New Flavors, New Horizons
In addition to showcasing our Flavour Boozt series, TPE saw the debut of our GROOVIE series, inspired by the ever-popular energy drink category. This aligns perfectly with our goal of providing diverse, exciting options for adult nicotine users.

Commitment to Sustainability and Responsible Consumption
At AIRSCREAM, sustainability is more than just a buzzword; it’s a journey. The M13 Nicotine Pouch is a key part of our mission to offer adult smokers an effective, alternative option to traditional tobacco use, supporting their transition in a more sustainable way.

Key Trends Shaping the Future
One of the most exciting takeaways from TPE was witnessing the growing presence of harm reduction products. Innovation in this space continues to evolve, and AIRSCREAM is committed to staying ahead by expanding our portfolio with better, more sustainable options for adult smokers.

Strategic Partnerships for Market Success
Our journey into the U.S. market is bolstered by a strategic partnership with an exclusive distributor secured before the expo. This collaboration has already resulted in several key deals in Miami, our initial launchpad, and sets the stage for expanding our presence across the country.

Defining Moments and Future Plans

Deciding to participate in TPE was a defining moment for AIRSCREAM, reinforcing our readiness to venture into the U.S. market and marking the beginning of an exciting new chapter. With the expo behind us, our focus now shifts to understanding the unique preferences of U.S. consumers and the dynamics of this market.

By investing in comprehensive market research, we aim to continuously innovate and meet the evolving needs of adult smokers.

What’s Next for AIRSCREAM?

Following our successful showcase at TPE, we are dedicated to making M13 Nicotine Pouch widely available across the U.S. Our distributor’s successful deals in Miami are just the beginning, and we are working diligently to expand our reach, ensuring that both consumers and retailers have access to our products. As we navigate this new market, AIRSCREAM remains committed to delivering high-quality, innovative solutions that cater to the needs of adult smokers.

The journey has just begun, and we’re thrilled to have you with us as we take AIRSCREAM to new heights in the U.S. market.

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