AIRSCREAM Brings the Heat to Cape Town 10s 🔥

Cape Town 10s has never been just a sports event. It’s a cultural collision where rugby meets rhythm, padel meets parties, and competition meets connection. It’s where teams battle it out by day, and the festivalgoers take over the night.

For 2026, AIRSCREAM didn’t just participate in the experience.

We became part of the pulse.

Taking Over the Zoo Stage

Being one of the proud sponsors of the Zoo Stage, AIRSCREAM stepped into one of the most electric spaces at the festival.

Our stand was set up right inside the Zoo tent right in the heart of the music, the lights, and the movement. Surrounded by high-energy crowds, we created a space that felt alive from the first beat to the final track.

Just outside the tent, we built a dedicated lounging area, where goers connect and enjoy a vape or two, a stylish, a social hub to recharge, connect, and soak in the atmosphere before diving back into the action.

Throughout the weekend, our brand video ran across Zoo Stage screens and lit up the Main Stage, giving AIRSCREAM powerful visibility across the entire festival footprint.

And if you looked across from the main rugby field, you couldn’t miss us. Our bold AIRSCREAM LED letters stood tall, while our branded umbrellas created a striking visual footprint making it clear exactly where the energy was coming from.

Moving With the Momentum

Cape Town 10s is a multi-sport playground meant for rugby, netball, padel, and dodgeball, so the energy never stops and constantly shifts.

And neither did we.

Our roaming promoters covered all basses, moving across the grounds, engaging players on the sidelines, connecting with supporters between matches, and keeping AIRSCREAM present wherever the crowd gathered. And being at the main bar, the social heart of the festival ensuring the brand stayed in front of mind in every key moment.

This wasn’t just about exposure.

It was about interaction.
About conversation.
About becoming part of the weekend’s story.

Capturing the Culture in Real Time

One of the biggest highlights? Our social media team captured the weekend live, straight from the festival floor.

With the AIRSCREAM branded frame, players and attendees shared why they love AIRSCREAM creating authentic, high-energy content that reflected the real vibe of the event.

No script.
No staging.
Just real personalities and genuine brand love.

The result was content that extended the festival experience beyond the grounds and into the digital space amplifying the energy long after the final whistle.

More Than Presence — Impact

Festivalgoers explored a wide range of AirsPops flavours and devices under the AIRSCREAM umbrella, but what truly stood out wasn’t just the product offering.

It was the presence.

From the stages to the sports fields, from the bar to the sidelines, AIRSCREAM was woven into the atmosphere of Cape Town 10s 2026.

Sport. Sound. Social energy.

And right at the centre of it all is AIRSCREAM.

Follow @airscream_south_africa for more moments, more movement, and more unforgettable experiences. See you at the next one. 🔥