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SNUS and Nicotine Pouches: Understanding the Differences and Misconceptions
9 April, 2025

As the world of smokeless nicotine products expands, consumers are often faced with choices that seem similar at first glance. Two popular options—nicotine pouches and snus—are often mistaken for one another.
However, they have key differences in composition, and effects that consumers should understand before choosing the product that best suits their needs.
What Is Snus?
Snus is a moist, ground tobacco product that originates from Sweden. It comes in small pouches or loose tobacco and is placed under the lip for nicotine absorption. Unlike traditional chewing tobacco, snus does not require spitting.
Key Features of Snus:
- Contains Tobacco: Unlike nicotine pouches, snus is made from real tobacco leaves.
- Traditional & Regulated: Swedish snus is highly regulated and known for its controlled nicotine delivery.
- Mild to Strong Nicotine Content: Offers different nicotine strengths, typically stronger than nicotine pouches.
What Are Nicotine Pouches?
Nicotine pouches are tobacco-free products designed to deliver nicotine in a discreet and convenient way. They contain nicotine extracted from tobacco, along with fillers, sweeteners, and flavouring agents. Nicotine pouches are placed in between the gums and lips, where they gradually release nicotine through salivation.
Key Features of Nicotine Pouches:
- Tobacco-Free: Unlike snus, nicotine pouches do not contain any tobacco leaves.
- Variety of Strengths and Flavors: Available in different nicotine strengths and flavours, catering to a wide range of users.
- Discreet Usage: No smoke, odour, or need for spitting, making them convenient for use in public spaces.
Common Misconceptions
“Nicotine Pouches and Snus Are the Same Thing”
While they share a similar usage method, nicotine pouches are tobacco-free, whereas snus contains actual tobacco leaves.
“Nicotine Pouches and Snus Are Equally Harmful”
Because nicotine pouches do not contain tobacco, they lack many of the harmful compounds found in snus, such as nitrosamines (a type of carcinogen present in tobacco products).
“SNUS and Nicotine pouch needs to be spit out”
Unlike chewing tobacco, neither nicotine pouches nor snus require spitting, making them more convenient for public use. Simply discard your used product into the disposal compartment of the product can or into the nearest bin.
“Nicotine Pouches Are a Safer Alternative to Smoking”
While nicotine pouches eliminate many of the risks associated with smoking, such as tar and combustion-related chemicals, they still contain nicotine, which is an addictive substance.
AIRSCREAM’s M13: A Modern Nicotine Alternative
For those looking for an advanced and innovative nicotine experience, AIRSCREAM’s M13 represent a refined alternative to traditional nicotine pouches and snus. The M13 series is designed to deliver a clean and efficient nicotine release, catering to users who prefer a tobacco-free yet satisfying option.
Key Features of AIRSCREAM’s M13 nicotine pouches:
- Tobacco-Free Innovation: Unlike snus, the M13 nicotine pouches provides a tobacco-free experience while still delivering a satisfying nicotine hit.
- Odourless and Discreet: Designed for convenience, M13 nicotine pouches ensure an odour-free experience, making them ideal for public and workplace use.
- Precision Nicotine Release: Engineered for consistency, the M13 nicotine pouches ensure a smooth and measured nicotine intake without combustion or vapor.
Which Option Is Suitable for You?
Choosing between snus or AIRSCREAM’s M13 nicotine pouches depends on personal preference, nicotine tolerance, and lifestyle considerations:
- For Those Who Want a Tobacco-Free Option: Nicotine pouches and the M13 series are ideal choices, as they deliver nicotine without tobacco-related compounds.
- For Those Who Prefer Traditional Tobacco Products: Snus may be a better option for those accustomed to tobacco-based nicotine consumption.
- For Discreet Use in Public Places: M13 nicotine pouches offer a cleaner, odour-free experience without the tobacco smell of snus.
Final Thoughts
Both nicotine pouches and snus offer alternatives to smoking, but they serve different user needs. With the introduction of AIRSCREAM’s M13 nicotine pouches, consumers now have an innovative, tobacco-free choice that provides a satisfying and discreet nicotine experience.
Understanding these differences helps users make an informed decision based on their nicotine preferences and lifestyle. Regardless of choice, responsible consumption is key to maintaining personal health and well-being.