Smoking has occupied a distinctive place in popular culture for decades. On screen, cigarettes have often been used as shorthand for rebellion, confidence, danger or sophistication. […]

The conversation around vaping is often framed as a strict binary protecting young people and supporting adults who smoke. It should not be. Young people and […]

The costs of goods are rising across industries. From raw materials, labour, logistics and regulatory requirements, it’s becoming harder for manufacturers to absorb. For most industries, […]

Key Message Focusing on nicotine alone misses the bigger public health issue: whether regulation can distinguish between accountable, adult-focused smoke-free alternatives and illicit products that operate […]

Key Message The public often treats cigarettes, e-cigarettes, smoke-free alternatives, and nicotine as one single issue. But they are not the same. Smoking is uniquely harmful […]

Audience: Adult Vapers & Consumer Advocates Reading time: ~7 minutes   You’ve probably seen it on a box. 3,500 puffs. 6,000 puffs. 10,000 puffs. It’s right […]

Audience: Regulators, Policymakers, Public Health Stakeholders Reading time: ~7 minutes   Africa’s nicotine category is not ungoverned because regulators have not tried. It is ungoverned because […]

Audience: Regulators, B2B Partners, Consumers, African Market Focus Reading time: ~8 minutes   Let’s get one thing out of the way first: no responsible brand in […]

Audience: Retailers, Distributors, Trade Partners Reading time: ~7 minutes   If you are a retailer or distributor operating in Africa’s nicotine category such as in South […]