Cape Town 10's is South Africa’s largest annual sporting and lifestyle event, happening on 3-4 February 2023. A major highlight in the city’s sporting and leisure calendar, Cape Town 10s draws thousands of sports enthusiasts from all over the country with a bevy of activities that include rugby, netball, hockey, water polo, as well as esports and live music. AIRSCREAM UK was a proud participant and sponsor of Cape Town 10s 2023
As an advocate for healthier, tobacco-free lifestyles, AIRSCREAM proudly sponsored and fielded a netball and rugby team at Cape Town 10s. Both teams debuted impressively to reach the finals and quarterfinals respectively, earning plaudits from spectators and competitors alike for their superb play and inspired teamwork.
A dedicated AIRSCREAM tent allows adults keen on quitting smoking to sample the variety of AIRSCREAM products and flavours in the comfort of good music and convivial atmosphere. Response was overwhelmingly positive, with the dedicated and helpful AIRSCREAM team guiding many cigarette users in making their first switch towards better health. Although exhausted after two lively days at the booth, the AIRSCREAM team were in high spirits thanks to the encouraging turnout and response.
AIRSCREAM had a blast at the Cape Town 10's tournament. It was an immersive and memorable experience for attendees, while also making a positive impact on the community by encouraging people to switch from smoking to vaping.
Recognising the importance of social activities like Cape Town 10s bring towards empowering people and promoting active lifestyles, AIRSCREAM UK will be participating in many more similar events in 2023 and beyond.