Privacy Policy

Introduction

• This Privacy Policy ("Policy") describes how AIRSCREAM (“AIRSCREAM,” "we," "us," or "our") collects, uses, discloses, retains, and safeguards personal data in connection with your use of our websites, applications, products, and related services (collectively, the "Services").
• AIRSCREAM is committed to ensuring that your personal data is handled in accordance with applicable data protection and privacy laws, including but not limited to the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA), and any other applicable local data protection laws.
• By accessing or using our Services, you acknowledge that you have read and understood this Policy and consent to our collection, use, disclosure, and retention of your personal data as described herein.

Information We Collect

• We collect personal data either directly from you, automatically through your use of the Services, or from third parties. Categories of personal data we collect include:
  1. Identification and Contact Data: Full name, date of birth, email address, telephone number, postal address, and other similar contact information.
  2. Account Credentials and Preferences: Username, password, language preferences, communication preferences, and settings configured in your user profile.
  3. Payment and Transaction Data: Billing address, transaction history, and limited payment details. Please note that payment card data is processed securely via third-party payment processors and is not stored by AIRSCREAM.
  4. Age Verification and Regulatory Compliance Data: Information such as date of birth, and where legally required, government-issued identification documents for age verification purposes.
  5. Device and Technical Data: IP address, device type, browser type, operating system, time zone setting, browser plug-in types and versions, mobile identifiers, and information about how you interact with our website or mobile app.
  6. Marketing and Communication Data: Preferences regarding marketing communications, opt-in/out status, and user responses to our campaigns.
  7. Usage Data: Information about how you use and interact with our Services, including clickstream data, time spent on pages, and other usage analytics.

Legal Bases For Processing (If Applicable)

• Where required under applicable law (such as the GDPR), we process your personal data based on the following legal grounds:
  1. Consent: Where you have given explicit consent to the processing.
  2. Contractual necessity: To perform a contract with you or to take steps at your request prior to entering into a contract.
  3. Legal obligation: To comply with a legal or regulatory obligation.
  4. Legitimate interests: Where processing is necessary for our legitimate interests or those of a third party, provided your interests and fundamental rights do not override those interests.

How We Use Your Information

• We use the personal data we collect for purposes that include but are not limited to the following:
  1. To provide and operate our Services, including order fulfilment, customer support, and service optimization.
  2. To verify your age and ensure compliance with legal age restrictions applicable to our products.
  3. To manage your account, including registration, authentication, and account preferences.
  4. To process transactions and communicate with you regarding your orders or inquiries.
  5. To conduct internal operations such as auditing, data analysis, troubleshooting, and research.
  6. To improve the functionality, security, and performance of our Services.
  7. To send you promotional offers, product updates, and newsletters, in accordance with your marketing preferences.
  8. To comply with legal obligations or respond to lawful requests from public authorities.

Disclosure Of Your Information

• We may disclose your personal data to the following categories of recipients:
  1. Service Providers and Business Partners: Including payment processors, shipping companies, customer service providers, marketing and analytics providers, IT and cloud service vendors, and identity verification services.
  2. Affiliates and Group Companies: We may share information within the AIRSCREAM corporate group for operational and administrative purposes.
  3. Legal and Regulatory Authorities: When required by law, court order, or regulatory obligation, or to enforce our legal rights or defend against legal claims.
  4. Business Transfers: In connection with a merger, acquisition, restructuring, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction, subject to applicable confidentiality agreements.
• We do not sell your personal data for monetary consideration.

International Data Transfers

• Your personal data may be transferred to, stored in, and processed in countries outside of your jurisdiction, including countries that may not provide the same level of data protection as your home country. In such cases, we ensure appropriate safeguards (e.g., Standard Contractual Clauses or equivalent mechanisms) are in place in accordance with applicable data protection laws.

Data Retention

• We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, tax, accounting, or reporting requirements. Where we no longer require personal data for those purposes, we will securely delete or anonymise it.

Data Security

• We implement appropriate technical and organizational measures to protect personal data against unauthorized access, accidental loss, destruction, alteration, and disclosure. These include encryption, access controls, secure hosting, and employee training. However, no method of transmission over the internet or electronic storage is 100% secure.

Your Rights

• Subject to applicable data protection laws, you may have the following rights:
  1. Access: Request access to your personal data.
  2. Rectification: Request correction of inaccurate or incomplete data.
  3. Erasure: Request deletion of your personal data (subject to retention obligations).
  4. Objection: Object to certain processing, such as direct marketing.
  5. Restriction: Request restriction of processing under certain conditions.
  6. Portability: Request transfer of your data to another service provider.
  7. Withdrawal of Consent: Where we rely on consent, you may withdraw it at any time.
• To exercise these rights or raise a privacy concern, please contact us using the information in Section 11. We may need to verify your identity before fulfilling your request.

Cookies And Tracking Technologies

• We use cookies, pixels, and similar tracking technologies to provide a better user experience, analyse site performance, and support our advertising efforts. Please refer to our Cookie Policy for further details on the types of cookies used and how to manage your preferences.

Contact Us

• If you have any questions or concerns regarding this Privacy Policy or our data practices, or if you wish to exercise your rights, you may contact us at contact@airscreamuk.com

Changes To This Policy

• We may revise this Privacy Policy from time to time in response to changes in legal, regulatory, or operational requirements. We will post the updated version on our website and indicate the effective date at the top of this document. We encourage you to review this Policy periodically.