CODE OF ETHICS
This Code of Ethics guide ensures every marketing decision we make are in accordance with our corporate core values to ensure we market our products responsibly and sustainably, to secure the successful growth of our business.
This Code of Ethics demonstrates our group’s adherence to our commitments, displaying integrity and ethics in our business practices to comply with local culture, practices and laws.
As a responsible stakeholder in the vaping industry, we uphold these principles at any and all circumstances, as they form the essence of AIRSCREAM’s foundation.
WHAT ARE OUR MARKETING APPROACHES?
RESPONSIBLE MARKETING PRINCIPLES AIRSCREAM UK’s products are designed as a healthier alternative to cigarettes. Our products contain nicotine and are intended only for adult vapers and smokers of legal age.
AIRSCREAM UK conducts all marketing activities through narrow marketing channels to prevent unintended exposure to underage and non-smokers/vapers. This also means not using cartoons, caricatures, or other designs and imagery that can potentially attract minors.