About us

We empower every choice that defines you.

At AIRSCREAM Group, we believe that better choices should feel effortless.

Woven naturally into everyday life. AIRSCREAM Group offers a comprehensive range of lifestyle brands that empower better choices to create greater moments in life.

Through thoughtful design, global perspective, and a deep commitment to purposeful living, we aim to spark positive change and redefine what it truly means to experience great moments in life.

Mission

Inspiring consumers to make better choices through thoughtfully designed lifestyle brands that elevate everyday living.

Vision

Our vision is to enrich personal experiences while nurturing a more conscious, sustainable future.

Our Journey

2018
2019
2020
2021
2022
2023
2024
2025

The birth of AIRSCREAM UK

AirsPops, AIRSCREAM’s first electronic nicotine delivery system (ENDS) brand was born.

Established the British Distribution Center in Bristol for ENDS products

Won the Best Pod System award at MEVS 2019.

313 E-liquid range, AirsPops 3 & AirsPops 7 were launched.

The first 313 store focusing on ENDS products was established in New Zealand.

AirsPops ONE USE disposable ENDS was launched

  • bottle. by AirsPops wins the Red Dot Award for excellent product design.
  • AIRSCREAM products reached 50 countries across 6 continents.
  • AirsPops Pro becomes AIRSCREAM’s best-selling device with dramatically increased popularity.
  • AIRSCREAM’s web store was established.
  • Launched Room 313, a premium fashion and apparel line.
  • AIRSCREAM’s CEO, Sam Ong, named as one of the top 20 most dynamic CEOs in the UK by the CEO Publication.

The birth of Ink Lords, the new ENDS brand under AIRSCREAM that blends practicality and artistic expression in its product range

  • Implemented AIRSCREAM’s CHECK youth protection programme.
  • Joined the UK Vape Manufacturers Association (UKVIA).

AIRSCREAM celebrated its fifth-year anniversary with the launch of new regional operations in selected countries and innovative ENDS products to enhance the e-cigarette experience.

  • Launched ONE USE Eco, the world’s first fully recyclable ENDS product.
  • ONE USE Eco won Gold at the 2023 French Design Award.
  • ONE USE Eco bags the Red Dot Winner of 2023 for quality and product design.

Achieved remarkable milestones, solidifying AIRSCREAM as a global leader in the ENDS category.

  • Participated in the Dubai World Vape Show and the Global Vape Forum, showcasing better lifestyle solutions on an international stage.
  • 313 E-Liquid Number 16 Pink Crystal flavour won the “Best E-Life of the Year” for 2024 at the Dubai World Vape Show.
  • Established a state-of-the-art warehouse in Czech Republic, boasting a Class 7 ISO rating clean room, ensuring the highest standards of product quality and innovation.

AIRSCREAM journey continues. Stay tuned for updates.

Executive Team

Meet the leadership team spearheading our global efforts.

Sam Ong
CEO & Commercial Director, Vape Division
Shen Yeoh
CCO (Chief Creative Officer)
L. Ananthan
Director, Risk, Compliance & CEO Office
Mykola Kuzemko
Head of EU Operations
Andrew Koh
Head of Brand, Marketing & Communications
Carmen How
Head of Finance
Kaiser Cohen
Head of People & Culture