Cookies Policy

Introduction

  • This Cookies Policy (“Policy”) explains how AIRSCREAM and its affiliated entities (“AIRSCREAM”, “we”, “us”, or “our”) use cookies and similar tracking technologies on our websites, mobile applications, digital platforms, and other online services (collectively, the “Services”).
  • This Policy provides detailed information about how and why we use cookies, the types of cookies we use, and how you can manage your preferences. It should be read in conjunction with our Privacy Policy and Terms of Use.
  • By accessing or using our Services, you acknowledge that you have read, understood, and agreed to the use of cookies as described in this Policy, unless you have disabled them using your browser or cookie preference tools.

What Are Cookies?

  • Cookies are small text files that are placed on your device (e.g., computer, mobile phone, tablet) when you visit a website. Cookies are widely used to make websites work or operate more efficiently, as well as to provide information to the website operator.
  • Cookies may be “session cookies” (which are automatically deleted when you close your browser) or “persistent cookies” (which remain on your device until they expire or are deleted manually).
  • In addition to cookies, we may use other tracking technologies which serve similar purposes.

Information Collected

  • Depending on the type of cookie, we may collect the following categories of data:
    1. IP address and approximate location;
    2. Browser type and device characteristics;
    3. Referring URLs and pages visited;
    4. Clickstream data and user preferences;
    5. Session duration and interactions;
    6. Login details (non-sensitive);
    7. Language settings and website customisations.
  • Some of this data may be considered personal data under applicable data protection laws, including the UK GDPR, EU GDPR, or CCPA. For more information on how we handle personal data, please refer to our Privacy Policy.

Types Of Cookies Used

  • We use the following categories of cookies:
    1. Strictly Necessary Cookies: These cookies are essential to enable core functionality, such as security, network management, authentication, and accessibility. They cannot be disabled in our systems.
    2. Performance and Analytics Cookies: These cookies collect information on how visitors interact with our website (e.g., pages viewed, bounce rates, traffic sources) to help us measure and improve the performance of our Services. These cookies do not directly identify users.
    3. Functionality Cookies: These cookies allow our websites to remember choices you make (e.g., username, region, language preferences) and provide enhanced, more personalised features. Disabling them may reduce the quality of your experience.
    4. Targeting/Advertising Cookies: These cookies track browsing habits and are used to deliver advertising more relevant to your interests. They may also be used to limit the number of times you see an ad and measure ad effectiveness. These cookies may be placed by third-party advertising networks with our permission.
    5. Social Media Cookies: These cookies enable you to share content via social media platforms or interact with our content through embedded tools (e.g., share buttons, YouTube embeds). These third-party services may track your activity across other websites.

Third-Party Cookies

  • We may allow trusted third-party service providers (such as Google Analytics, Meta/Facebook Pixel, TikTok Pixel, Hotjar, or programmatic ad networks) to place cookies on your device to assist us with analytics, advertising, and performance enhancements.
  • We do not control third-party cookies and are not responsible for their content or practices. You should review their privacy and cookie policies for further information.

Legal Basis For Cookie Use (GDPR Compliance)

  • Under the UK GDPR and EU GDPR, our use of cookies (excluding strictly necessary cookies) is based on your explicit consent.
  • We rely on legitimate interests or contractual necessity for the use of certain strictly necessary cookies. All other cookies are deployed only after receiving your consent via our cookie banner or preference management tool.

Your Cookie Preferences And Controls

  • You have the right to accept, reject, or customise cookie preferences at any time via our Cookie Preference Centre (accessible through the website footer or pop-up banner) or your browser settings (including deletion of cookies or blocking new cookies).
  • Please note that disabling or blocking certain cookies may impact website functionality, performance, and user experience.

Cookies And Data Subject Rights

  • Depending on your location and applicable data protection laws, you may have rights including:
    1. The right to be informed about data processing;
    2. The right to access personal data;
    3. The right to withdraw consent at any time;
    4. The right to object to the use of personal data for direct marketing;
    5. The right to erasure (where applicable).
  • To exercise your rights, please contact us at: contact@airscremuk.com

International Transfers

  • We may transfer your data collected via cookies to countries outside your jurisdiction, including countries that may not have the same level of data protection. Where applicable, such transfers are governed by standard contractual clauses or equivalent safeguards as required under the UK/EU GDPR.

Changes To This Policy

  • We may update this Cookie Policy to reflect changes in law, technology, or our operational practices. Any updates will be posted on this page with the effective date noted above.
  • If material changes are made, we will seek your renewed consent where required by law.

Contact Us

  • For questions, concerns, or to exercise your data rights regarding cookies and tracking technologies, please contact us at contact@airscreamuk.com