CODE OF ETHICS

This Code of Ethics guide ensures every marketing decision we make are in accordance with our corporate core values to ensure we market our products responsibly and sustainably, to secure the successful growth of our business.

This Code of Ethics demonstrates our group’s adherence to our commitments, displaying integrity and ethics in our business practices to comply with local culture, practices and laws.

A

AUTHENTIC

Be honest and transparent in our business dealings, and in communicating them.

I

INTEGRITY

Have an unwaivering commitment to responsibility in all that we do.

R

RESILIENCE

An ability to anticipate, respond and adapt to the incremental changes and sudden disruptions to achieve business sustainablity and growth.

S

SINCERITY

A sincere desite to operate with honesty and integrity forms the foundation for our business decisions.

C

CREATIVITY

To ensure every creative and innovation effort maintains our brand value stakeholders and communities we work with.

R

RELIABLE

Ensure every flow of our business is conducted transparently and consistently to deliver above expectations.

E

ENTREPRENEURIAL

To market our products responsibly only to users of legal vaping age and adult smokers.

A

ADAPTABILITY

Flexibility and timely responsiveness in handling market challenges.

M

MODESTY

Being unassuming in estimation of one's abilities.