AIRSCREAM Group Puts Health First: Inaugural Pink October Webinar Raises Breast Cancer Awareness

In a meaningful stride towards fostering a culture of health and well-being, AIRSCREAM Group proudly hosted its first-ever Breast Cancer Awareness Webinar on October 27th, marking a key milestone in conjunction with Pink October.

The initiative goes beyond a single event AIRSCREAM Group has activated the campaign across its key channels, from e-commerce and retail touchpoints to internal engagement platforms. This holistic approach ensures consistent awareness and participation across all offices in Asia, the UK, and the Europe region, strengthening the company’s global commitment to employee wellness.

Understanding that health issues are often overlooked in fast-paced work environments, the Group dedicated this session to promoting early detection and preventive care. The one-hour webinar featured Dr. Teoh Li Ying, Specialist in Breast & Oncoplastic Surgery, Breast Surgery, who shared vital insights on recognising early symptoms and taking proactive measures for better health outcomes.

In a gesture of inclusivity, employees had also invited their spouses, partners, family and close friends had join the session; reinforcing the belief that health education should extend beyond the workplace and into the home.

Building on the success of this inaugural event, AIRSCREAM Group will continue to roll out programmes that support the physical and mental well-being of its global workforce reaffirming that, at AIRSCREAM, people and well-being always come first. The Group aims to empower those with a motto to live by; instilling better choices to create greater moments in life.