AIRSCREAM at the South Africa World Vape Show 2025: Bold Flavour. Bigger Ideas.

Anticipation filled the air as AIRSCREAM took centre stage at the World Vape Show 2025, held on the 6th and 7^th of November at the Gallagher Convention Centre in Midrand, South Africa.

Two days. Endless connections. Big ideas. Bold flavour.

This year, we ignited conversations, strengthened partnerships, and drove forward-thinking innovation. The World Vape Show gathers the sharpest minds and boldest brands in the industry and AIRSCREAM is proud to contribute to that momentum.

At Booth F10, visitors experienced the intersection of design, innovation, and flavour expressed through our products built with intention, precision, and emotional resonance.

Beyond the booth, we had the utmost pleasure of meeting with our esteemed key account buyers, business partners, customers, and affiliate agencies, reinforcing collaboration and accelerating brand growth across South Africa and beyond.

The AirsPops XV: South Africa’s Favourite, Reimagined

Already a top choice among South African vapers, the AirsPops XV continues to stand out for its clean aesthetic and effortless performance. Every feature reflects AIRSCREAM’s philosophy of purposeful simplicity; smooth output, consistent reliability, and a design language that resonates.

More than just hardware, the AirsPops XV represents our mission: to create products that inspire confidence, creativity, and trust.

A Year of Remarkable Achievements: Win with XV & The Golden Ticket Giveaway

2025 has been a milestone year for AIRSCREAM South Africa. Earlier, the Win with XV campaign energised fans throughout South Africa with the chance to drive home a brand-new VW Golf a celebration of the XV’s impact on the local community.

The excitement continues with the Golden Ticket Giveaway, running until the end of November.

How to Enter:

1. Purchase any AirsPops XV, AirsPops ONE USE 3ML, or AirsPops 313 E-Liquid from participating retailers, forecourts, or tobacconists.
2. Open your pack: If there’s a Golden Ticket, you’re the winner.
3. Like @airscream_south_africa on Instagram.
4. Post a clear photo of your winning ticket and tag the page.
5. Ensure your profile is public so we can contact you.

These campaigns are more than giveaways; they are part of AIRSCREAM’s ongoing commitment to building community, recognising loyal customers, and celebrating South Africa’s expanding vape culture.

Our Lineup of Bestsellers

Even as innovation accelerates, AIRSCREAM’s core range continues to set the benchmark for quality.

• AirsPops PRO II: Dependable power and performance.
• AirsPops ONE USE: Portable, clean, and consistently flavourful.
• 313 E-Liquid Range: A rich, balanced, and crafted for repeat satisfaction.

Each product mirrors AIRSCREAM’s commitment to simplicity, quality, and creative engineering.

Introducing The Newest Releases: AirsPops ORKA & AirsPops Beast

Innovation never pauses at AIRSCREAM. This year, we proudly introduce two new additions to our portfolio: the AirsPops ORKA and AirsPops Beast.

Engineered for users who see vaping as both lifestyle and statement, ORKA and Beast combine:

• Precision
• Performance
• Distinctive design

Visitors at the World Vape Show will be among the first to experience their craftsmanship and power, a testament to AIRSCREAM’s relentless push for better, refined vaping solutions.

Trust ML, Not Puff: A Better Way Forward

As part of AIRSCREAM’s commitment to transparency and consumer education, we are advocating for “Trust ML, Not Puff.”

Many e-cigarette brands use puff count as a marketing metric yet puff count is not a reliable or consistent measurement. Puff sizes differ from user to user, devices function differently across conditions, and the number displayed often creates misleading expectations.

AIRSCREAM champions millilitre (ML) measurement because:

• It is a fixed, accurate, and quantifiable indicator of actual liquid content.
• It gives consumers a truthful understanding of what they are paying for.
• It reflects responsible and transparent product communication, aligned with global quality standards.

This initiative reaffirms AIRSCREAM’s stance: clarity over gimmicks, accuracy over ambiguity.

AIRSCREAM On the Ground

For us at AIRSCREAM, the South Africa World Vape Show is not just a showcase, it is a platform to connect deeply with the community. This year, our team is engaging directly with key account buyers, business partners, customers, and affiliate agencies, strengthening relationships and exploring new collaborative opportunities.

At Booth F10, you’ll find more than devices. You’ll meet a team committed to pushing boundaries, elevating design, and shaping a future where vaping is better, smarter, and more meaningful.

The Journey Ahead

As the AirsPops XV continues to lead, and the new AirsPops ORKA and AirsPops Beast step into the spotlight, AIRSCREAM enters an exciting new chapter. Our mission remains steadfast: to provide better alternatives for adult smokers while delivering products defined by design, purpose, and progress.