In April 2025, Australia has fully enforced one of the most significant nicotine and tobacco reforms in its history. The Public Health (Tobacco and Other Products) Act 2023 is not just another regulatory update - it's a nationwide reset on how we manage nicotine, addiction and public health.
And no, this isn’t something that only affects pharmacists, policymakers or industry insiders. This is a change that touches everyone - from people trying to quit smoking, to small retailers, to healthcare professionals, to parents raising the next-generation in a nicotine aware-world.
So what exactly is happening, and why should you care?
Here’s a simplified version of what the reform means:
- Non-prescription devices will no longer be available. That includes many of the over-the-counter devices that are commonly found today.
- Only Therapeutic Systems products, permitted. Prescribed by authorised healthcare professionals will be allowed.
- Standardised, plain packaging will be required, including stronger health warnings on all products. This is aimed at reducing appeal, especially among younger audiences.
- Mandatory health inserts will be placed inside all nicotine and tobacco packaging. These inserts will provide quit support information, encouraging and empowering users to take the first step.
- Full business compliance is required by June 30, 2025. Retailers, distributors, and manufacturers must ensure all products and operations follows the new legal standard.
