Wow, what a whirlwind! InterTabac 2024 was an absolute blast, drawing in a whopping 14,500 visitors to the world's biggest trade fair for tobacco products and smoking accessories! From September 18th to 20th, Messe Dortmund was filled with energy, and we couldn't get enough of it. With around 800 exhibitors from 70 different countries showing off our latest innovations, the atmosphere was electric. It was clear from all the smiles and excitement that everyone was already looking forward to next year!
Being a part of InterTabac this year, the event provided the platform for us to bring our A-game with our top-notch and compliant devices for the TPD regulated market. As such during the event, we’ve unveiled some seriously cool new products—like our latest Nicotine Pouches, the M13 Flavour Boozt. These pouches have a revamped capsule designed to elevate the user experience, and it's one of our efforts to fill in the gap in this market, striving to emerge as one of the leaders in this nicotine pouch segment that's doing tremendously well in the United States recently.