At AIRSCREAM UK, we’re always looking to redefine the user experience and raise the bar for what e-cigarettes can do as a quit tool.
One area of concern to us is in disposables, including our own ONE USE range. Despite being bestsellers, we wanted to provide even more value to users while increasing the usage duration to at least be more sustainable. Hence the introduction of the AirsPops ONE USE 6ml Mesh.
In a previous article, we explored the advantages and concerns with disposable vapes. Disposables are by far the bestselling form of e-cigarettes around the world. They are the most effective transition to help users quit smoking. They’re easily accessible, affordable and offer an equivalent nicotine hit experience to cigarettes while having zero maintenance. They’re also great when travelling: no need to worry about leaks, and if you lose them, it’s far less of a heartbreak (and dent on your wallet) than losing your beloved AirsPops Pro in a country that doesn’t sell them! On the flip side, we also acknowledge the potential for wastage and serious environmental hazards that disposables pose when improperly disposed of.
So how can we make vaping, in particular disposables less environmentally harmful? This was the big question that we asked ourselves at the turn of 2022. Even as we were pivoting our operations to be more environmentally sustainable, how can we change perceptions and behaviours towards disposables so users can recognise their value and not just see them as throwaway devices?
The ONE USE 6ml Mesh, developed for the global (non-TPD) market is our first attempt to address these concerns while preserving the convenience, advantage and ease of disposables. By offering a larger sized variant at a price point cheaper than buying two smaller disposables, we hope to reduce consumption and wastefulness by doubling user time per device. After all, if they’re using one device that lasts twice as long, costs less than two separate 3ml disposables, has a better vaping experience, and users are halving their waste generation, that’s already better than maintaining current consumption habits. It’s win-win! But why stop there?