We're hiring:

Regional Sales Manager (MY)

Regional Sales Manager (Malaysia)

The Commercial Sales Manager will be responsible for developing and growth of key customers as well as the generation of revenue from new business in assigned markets in Asia. This role may have to close deals with establish distribution and retail companies at senior management or director level. This role has no direct management responsibility but will involve leading team in assigned projects.


Job Description:

  • Devise commercial sales strategies with the goal of increasing points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and ultimately user acquisition.
  • Day to day management of multiple Key Accounts and Distributors in assigned markets.
  • Plan, organize, and execute sales and field marketing strategies and plans.
  • Develop SWOT and market/channel analysis and execute commercial strategies against analysis with data driven decision making.
  • Work collaboratively with Trade Marketing to increase awareness and positioning at Retail.
  • Work cross-functionally with HQ (United Kingdom), Regional Office / Team and other teams nationally.
  • Proficient and or adept to using today’s sales technologies and software, to identify, analyze and act upon leads, opportunities, sales funnels, customer data.
  • Selling and executing regional and national Trade Marketing and branding initiatives into existing and prospective accounts.
  • Achieving OKR’s (KPI’s) set for the company, regional team and individual performance.
  • Building deep “Trusted Advisor” relationships with key retail customers and distribution partner’s sales teams by providing expertise and knowledge of the industry, retail strategies and sales tactics.
  • Engaging in product trainings, demos, consumer awareness, branding and acquisition initiatives.
  • Enthusiastically promoting the marketing message and product mix through direct discussions with retailers using data and analytical proficiency, as well as using influencing skills to promote a beneficial business plan for AIRSCREAM and our trade partners.
  • Consistently representing yourself and applying AIRSCREAM company values in all business interactions. It is expected that the Commercial Managers will become passionate product and industry / category experts, as well as a valuable business consultant / advisor whose analysis, judgment and knowledge of the consumer and industry dynamics makes for a valuable partner to all our customers, retail partners, distribution partners, etc.
  • Possibly attend trade shows and events to market product.
  • Possibly attend retailer and distributor product and sales training events.
  • Drive retailer engagement and improve retailer satisfaction and advocacy.
  • Create buzz and increase consumer demand for product.
  • Communicate plans to leadership. Be able to develop compelling rationale or justification to gain approval for ideas as well as communicate results.
  • Assess both successes and failures with actionable plans for continuous improvement.
  • Focus on execution excellence to make things happen and achieved plan.

          Job Requirements:

          • Minimum 4-5 years’ experience, CPG, Spirits, Tobacco and/or consumer electronics a plus.
          • Willingness to operate out of your comfort zone in a new industry
          • Great communicator using technology (Powerpoint, Excel, teleconferences, etc.)
          • Capability to discern important factors from noise in a busy role
          • Positive attitude and emotional IQ in a hyper-growth, fast paced, continually evolving environment.

                  If you are confident that this is the role for you, please email your resume to hr@airscreamuk.com with the title of position you apply.