AIRSCREAM UK's Code of Ethics
This Code of Ethics guide ensures every marketing decision we make are in accordance with our corporate core values to ensure we market our products responsibly and sustainably, to secure the successful growth of our business.
This Code of Ethics demonstrates our group’s adherence to our commitments, displaying integrity and ethics in our business practices to comply with local culture, practices and laws.
WE ARE GUIDED BY 9 KEY PRINCIPLES IN OUR CORE VALUES:
Authentic: Be honest and transparent in our business dealings, and in communicating them.
Integrity: Have an unwavering commitment to responsibility in all that we do.
Resilience: An ability to anticipate, respond and adapt to the incremental changes and sudden disruptions to achieve business sustainability and growth.
Sincerity: A sincere desire to operate with honesty and integrity forms the foundation for our business decisions.
Creativity: To ensure every creative and innovative effort maintains our brand value to stakeholders and communities we work with.
Reliable: Ensure every flow of our business is conducted transparently and consistently to deliver above expectations.
Entrepreneurial responsibility: to market our products responsibly only to users of legal vaping age and adult smokers.
Adaptability: Flexibility and timely responsiveness in handling market challenges.
Modesty: Being unassuming in estimation of one’s abilities.
As a responsible stakeholder in the vaping industry, we uphold these principles at any and all circumstances, as they form the essence of AIRSCREAM’s foundation.
WHAT ARE OUR MARKETING APPROACHES?
RESPONSIBLE MARKETING PRINCIPLES
AIRSCREAM UK’s products are designed as a healthier alternative to cigarettes. Our products contain nicotine and are intended only for adult vapers and smokers of legal age.
AIRSCREAM UK conducts all marketing activities through narrow marketing channels to prevent unintended exposure to underage and non-smokers/vapers. This also means not using cartoons, caricatures, or other designs and imagery that can potentially attract minors.